Experience Print

Don Keller is an accomplished arts manager specialising in marketing campaigns and project management, with a 30-year track-record that combines consultancy with senior posts in leading performing arts companies. His experience includes strategic and tactical marketing, budgeting and financial control, design and print management, copywriting, direct mail, media planning, sales promotion, pricing and discount management, programme editorial and event management.

Since 1996 Don Keller has been a marketing and project management consultant for a wide range of arts organisations. Recent projects include marketing strategy development and research for the Rose Theatre, Kingston, and for leading fundraisers Craigmyle and Company, audience development planning to support a successful bid for Heritage Lottery funding for Kent County Council's Kaleidoscope project, and the promotional campaign for A Celebration of the Spanish Guitar at the Barbican.
He has also promoted and managed a successful series of professional development seminars and conferences for the Theatrical Management Association (TMA) and STAR (the Society of Ticket Agents and Retailers), on topics including online marketing, group sales, box office data management and the impact of the 2012 Olympics on London's West End. Other consultancy and management clients have included English National Opera, Mousetrap Theatre Projects, the National Portrait Gallery, Glyndebourne, St John's Smith Square and Soho Theatre. Don was Head of Marketing and a member of the senior management team at the National Theatre for six years from 1990, having previously held senior marketing posts at ENO, the Royal Shakespeare Company, Riverside Studios and Sadler's Wells. He was a Trustee of the Unicorn Theatre for four years, as well as a founder member of the Arts Marketing Association and a former member of both the Society of London Theatre Marketing Committee and the Marketing Consultative Committee, Friends of the Tate Gallery.